Culted XO Branding (2025)

Culted XO is Culted’s Gen-Z–focused media platform, designed primarily for women + non-cis het male audiences, and centred on community and contemporary culture across style, music, and art. I helped build Culted XO’s visual identity and branding, working across logo design, typography, and colour to define its editorial and digital presence. Alongside this, I created a custom sticker pack, now used throughout the website as a recurring visual language.